Media Republic Achieves Maximum Savings with AWS Cost Optimization Strategies
Media Republic is a full-service advertising agency established in 2009 in Cairo, Egypt. At the core of everything they do is the belief in big ideas and combining real world with digital advertising. Their 50-strong team puts big ideas in action with a diverse pool of creative, social media, video production, media planning and client servicing talents who have a deep passion for what they do.
Media Republic has pioneered content portal production by creating mutli-award-winning websites which are Cairo360 and Cairo Gossip, serving over 150 clients per year, both websites have paved the way for the advent of digital platforms in Cairo, Egypt.
Leveraging Cost-Effective Strategies for AWS Infrastructure Performance
One of the most successful optimization stories is that of Media Republic. Media Republic had been running Cairo360 and Cairo Gossip on AWS since they started their business. Their biggest struggle on AWS was achieving the highest performance while being able to maximize cost savings.
Achieving this impressive optimization was accomplished by taking a number of steps which include identifying and removing unused resources. Re-architecting the infrastructure to take advantage of the free data transfer charges within the same availability zone. Also, Utilizing AWS auto-scaling groups with a load balancer to ensure that the right number of EC2 instances are running at all times with high availability. Finally, switching to Reserved Instances and saving up to 75% compared to on-demand pricing.
Media Republic was able to efficiently cut down its costs by over 50% while still achieving maximum performance
In conclusion, Media Republic was able to significantly reduce the AWS costs while still maintaining the reliability and performance of their platform. This has helped them continue to provide a top-quality service to their customers while keeping costs under control.